Rodeo Tan (Behr N240-5)

Rodeo Tan Behr N240-5#A78B74, LRV 27.9 (estimated)
Living room with walls painted Behr Rodeo Tan N240-5 (simulated)
Living room, walls in Rodeo Tan

Illustrative room. Screen colors vary; test a sample before you paint.

Rodeo Tan (Behr N240-5) is a deep, warm beige from Behr: LRV 27.9, so it reflects about 28 percent of the light that hits it.

Colors that go with Rodeo Tan

Four Behr colors picked for Rodeo Tan by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rodeo Tan, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsNearly BrownSW 9093291.4very close
Benjamin MooreSerengeti Sand2164-4030.22.8noticeably different
ValsparDelta Sandbar2005-9C293.3noticeably different
PPG PaintsCocoloco1079-5301.5very close

Lighter and darker in Behr

Color data

BrandBehr
Color codeN240-5
Hex#A78B74
RGB167, 139, 116
HSL27°, 22%, 55%
LRV (light reflectance value)27.9 (estimated from the hex)
Lab L*, a*, b*59.8, 7.1, 16.3
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Rodeo Tan (Behr N240-5), published as #A78B74

North light (cool, indirect)
#988273
South light (warm, direct)
#B79473

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Rodeo Tan (Behr N240-5)?
Rodeo Tan has an LRV of 27.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rodeo Tan is a deep color.
What is the closest match to Rodeo Tan in another brand?
Nearly Brown (SW 9093) from Sherwin-Williams, at a deltaE of 1.4 (very close).
Is Rodeo Tan warm or cool?
Behr lists Rodeo Tan as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 16.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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