Village Square (Behr 730D-5)

Village Square Behr 730D-5#9D907B, LRV 28.5 (estimated)
Living room with walls painted Behr Village Square 730D-5 (simulated)
Living room, walls in Village Square

Illustrative room. Screen colors vary; test a sample before you paint.

Village Square (Behr 730D-5) is a deep, warm beige from Behr: LRV 28.5, so it reflects about 29 percent of the light that hits it.

Colors that go with Village Square

Four Behr colors picked for Village Square by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Village Square, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsTanglewoodSW 9607281.6very close
Benjamin MooreRaccoon Hollow97828.80.6indistinguishable
ValsparStone Manor6006-2A291.6very close
PPG PaintsOyster Shell14-13291.7very close

Lighter and darker in Behr

Color data

BrandBehr
Color code730D-5
Hex#9D907B
RGB157, 144, 123
HSL37°, 15%, 55%
LRV (light reflectance value)28.5 (estimated from the hex)
Lab L*, a*, b*60.4, 1.3, 12.9
UndertoneWarm Yellow
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Village Square (Behr 730D-5), published as #9D907B

North light (cool, indirect)
#8E867A
South light (warm, direct)
#AD9A7B

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Village Square (Behr 730D-5)?
Village Square has an LRV of 28.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Village Square is a deep color.
What is the closest match to Village Square in another brand?
Raccoon Hollow (BM 978) from Benjamin Moore, at a deltaE of 0.6 (indistinguishable).
Is Village Square warm or cool?
Behr lists Village Square as warm, with a Warm Yellow undertone. Its Lab b* value is 12.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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