Cranberry Jam (Behr HDC-FL15-02)
Illustrative room. Screen colors vary; test a sample before you paint.
Cranberry Jam (Behr HDC-FL15-02) is a very deep, warm red from Behr: LRV 14, so it reflects about 14 percent of the light that hits it.
Colors that go with Cranberry Jam
Four Behr colors picked for Cranberry Jam by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cranberry Jam, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Kirsch Red | SW 6313 | 12 | 3.5 | noticeably different |
| Benjamin Moore | Bricktone Red | 2005-30 | 14.4 | 2.7 | noticeably different |
| Valspar | Upholstery Red | 1008-3A | 15 | 2.5 | noticeably different |
| PPG Paints | Roasted Pepper | 13-13 | 13 | 1.6 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Cranberry Jam (LRV 14 (estimated)) by LRV.
Lighter than Cranberry Jam
Darker than Cranberry Jam
Color data
| Brand | Behr |
|---|---|
| Color code | HDC-FL15-02 |
| Hex | #A34F55 |
| RGB | 163, 79, 85 |
| HSL | 356°, 35%, 47% |
| LRV (light reflectance value) | 14 (estimated from the hex) |
| Lab L*, a*, b* | 44.3, 35.3, 12.9 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Cranberry Jam (Behr HDC-FL15-02), published as #A34F55
#954654
#B25855
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Cranberry Jam (Behr HDC-FL15-02)?
- Cranberry Jam has an LRV of 14 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cranberry Jam is a very deep color.
- What is the closest match to Cranberry Jam in another brand?
- Roasted Pepper (PPG 13-13) from PPG Paints, at a deltaE of 1.6 (very close).
- Is Cranberry Jam warm or cool?
- Behr lists Cranberry Jam as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 12.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.