Beluga (Behr 770F-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Beluga (Behr 770F-7) is a very deep, neutral black from Behr: LRV 5, so it reflects about 5 percent of the light that hits it.
Colors that go with Beluga
Three Behr colors picked for Beluga by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Beluga, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Iron Ore | SW 7069 | 6 | 1.8 | very close |
| Benjamin Moore | Black Jack | 2133-20 | 6 | 0.9 | indistinguishable |
| Valspar | Dark Kettle Black | 4011-2 | 5 | 2.0 | very close |
| PPG Paints | Black Magic | 1001-7 | 5 | 0.8 | indistinguishable |
Lighter and darker in Behr
The Behr black colors nearest to Beluga (LRV 5 (estimated)) by LRV.
Lighter than Beluga
Darker than Beluga
Color data
| Brand | Behr |
|---|---|
| Color code | 770F-7 |
| Hex | #3F3F3F |
| RGB | 63, 63, 63 |
| HSL | 0°, 0%, 25% |
| LRV (light reflectance value) | 5 (estimated from the hex) |
| Lab L*, a*, b* | 26.7, 0.0, 0.0 |
| Undertone | Neutral |
| Temperature | neutral |
| Color family | Black |
Same paint, two kinds of light
Beluga (Behr 770F-7), published as #3F3F3F
#30373D
#4E473F
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Beluga (Behr 770F-7)?
- Beluga has an LRV of 5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Beluga is a very deep color.
- What is the closest match to Beluga in another brand?
- Black Magic (PPG 1001-7) from PPG Paints, at a deltaE of 0.8 (indistinguishable).
- Is Beluga warm or cool?
- Behr lists Beluga as neutral, with a Neutral undertone. Its Lab b* value is 0.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.