Berry Jam (Behr 640B-7)
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Berry Jam (Behr 640B-7) is a very deep, cool purple from Behr: LRV 11.4, so it reflects about 11 percent of the light that hits it.
Colors that go with Berry Jam
Four Behr colors picked for Berry Jam by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Berry Jam, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | African Violet | SW 6982 | 11 | 2.5 | noticeably different |
| Benjamin Moore | Mauve Bauhaus | 1407 | 12.8 | 2.6 | noticeably different |
| Valspar | Purple Royalty | 4009-10 | 12 | 3.8 | noticeably different |
| PPG Paints | Eggplant | 1247-7 | 9 | 5.2 | clearly different |
Lighter and darker in Behr
The Behr purple colors nearest to Berry Jam (LRV 11.4 (estimated)) by LRV.
Lighter than Berry Jam
Darker than Berry Jam
Color data
| Brand | Behr |
|---|---|
| Color code | 640B-7 |
| Hex | #655883 |
| RGB | 101, 88, 131 |
| HSL | 258°, 20%, 43% |
| LRV (light reflectance value) | 11.4 (estimated from the hex) |
| Lab L*, a*, b* | 40.2, 15.0, -22.1 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Berry Jam (Behr 640B-7), published as #655883
#535081
#776083
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Berry Jam (Behr 640B-7)?
- Berry Jam has an LRV of 11.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Berry Jam is a very deep color.
- What is the closest match to Berry Jam in another brand?
- African Violet (SW 6982) from Sherwin-Williams, at a deltaE of 2.5 (noticeably different).
- Is Berry Jam warm or cool?
- Behr lists Berry Jam as cool, with a Cool Blue undertone. Its Lab b* value is -22.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.