London Fog (BM 1541) vs Agreeable Gray (SW 7029)

Living room with walls painted Benjamin Moore London Fog 1541 (simulated) — London Fog BM 1541#CCC7BD, LRV 56.4

Living room with walls painted Sherwin-Williams Agreeable Gray SW 7029 (simulated) — Agreeable Gray SW 7029#D1CBC1, LRV 60

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter: Agreeable Gray, LRV 60 vs 56.4.
Warmer: About the same, both greige (Lab b* 5.6 vs 5.7).
North rooms: Agreeable Gray keeps more brightness (L* 77.9 vs 76.4 in north light); both drift gray about equally.
Trim that works: Pink Damask BM 890, #F6F0E7, LRV 85.5: the Benjamin Moore white closest in hue to both.
Closeness: deltaE 1.2, very close. At 1.2, test both side by side if the room is dim or north-facing.

See each color

London FogBenjamin Moore, BM 1541LRV 56.4, #CCC7BD

Agreeable GraySherwin-Williams, SW 7029LRV 60, #D1CBC1

More comparisons with Agreeable Gray

London Fog (BM 1541) is slightly darker than Agreeable Gray (SW 7029) and about as warm: LRV 56.4 vs 60, deltaE 1.2 (very close).

Side by side

Measure	London Fog	Agreeable Gray	Gap
Brand	Benjamin Moore	Sherwin-Williams
Color code	1541	SW 7029
Hex	#CCC7BD	#D1CBC1
RGB	204, 199, 189	209, 203, 193
HSL	40°, 13%, 77%	37°, 15%, 79%
LRV (light reflectance value)	56.4	60	−3.6
Lab L*	80.4	81.9	−1.5
Lab a*	0.0	0.3	−0.4
Lab b*	5.6	5.7	−0.1
Undertone	Neutral	Warm Beige
Temperature	warm	warm
Color family	Greige	Greige

Same paint, two kinds of light

London Fog (BM 1541), published as #CCC7BD

North light (cool, indirect)
#BBBDBB

South light (warm, direct)
#DED1BD

Agreeable Gray (SW 7029), published as #D1CBC1

North light (cool, indirect)
#C0C1BF

South light (warm, direct)
#E3D5C1

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

Pick Agreeable Gray (SW 7029) for a small room or a north-facing room, because it is 3.6 LRV points lighter (60 vs 56.4), so it bounces back more of the limited light

Closest matches to London Fog in other brands

Closest matches to Agreeable Gray in other brands

Common questions

Is London Fog the same color as Agreeable Gray?: They are very close: a CIEDE2000 difference of 1.2. Side by side you may see a slight difference between London Fog and Agreeable Gray.
Which is lighter, London Fog or Agreeable Gray?: Agreeable Gray, with an LRV of 60 against 56.4.

Full pages

Related comparisons

By Paint Pairs. Color data from manufacturer specifications, via PaintDB. The most-viewed colors are checked against each manufacturer's own color page.

Published 2026-10-01. Updated 2026-10-01.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.