Mellow Mauve (Valspar 1004-7C)

Mellow Mauve Valspar 1004-7C#A68E96, LRV 30
Living room with walls painted Valspar Mellow Mauve 1004-7C (simulated)
Living room, walls in Mellow Mauve

Illustrative room. Screen colors vary; test a sample before you paint.

Mellow Mauve (Valspar 1004-7C) is a deep, neutral pink from Valspar: LRV 30, so it reflects about 30 percent of the light that hits it.

Colors that go with Mellow Mauve

Four Valspar colors picked for Mellow Mauve by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Valspar did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Mellow Mauve, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsThistleSW 6283302.1very close
Benjamin MooreMulberry Wine1251283.2noticeably different
BehrDream SunsetPPU17-1425.93.2noticeably different
PPG PaintsGothic Amethyst1046-5281.0very close

Lighter and darker in Valspar

Color data

BrandValspar
Color code1004-7C
Hex#A68E96
RGB166, 142, 150
HSL340°, 12%, 60%
LRV (light reflectance value)30
Lab L*, a*, b*61.4, 10.4, -0.9
UndertoneWarm Red
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Mellow Mauve (Valspar 1004-7C), published as #A68E96

North light (cool, indirect)
#968594
South light (warm, direct)
#B79796

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Valspar

More from Valspar

Common questions

What is the LRV of Mellow Mauve (Valspar 1004-7C)?
Mellow Mauve has an LRV of 30. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Mellow Mauve is a deep color.
What is the closest match to Mellow Mauve in another brand?
Gothic Amethyst (PPG 1046-5) from PPG Paints, at a deltaE of 1.0 (very close).
Is Mellow Mauve warm or cool?
Valspar lists Mellow Mauve as neutral, with a Warm Red undertone. Its Lab b* value is -0.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .