Baked Cookie (SW 9098)
Illustrative room. Screen colors vary; test a sample before you paint.
Baked Cookie (SW 9098) is a very deep, warm brown from Sherwin-Williams: LRV 16, so it reflects about 16 percent of the light that hits it.
Colors that go with Baked Cookie
Four Sherwin-Williams colors picked for Baked Cookie by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Baked Cookie, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Glenwood Brown | 1141 | 15.8 | 2.0 | very close |
| Behr | English Saddle | 270F-7 | 16.3 | 1.9 | very close |
| Valspar | Standing Still | 2008-7B | 17 | 2.5 | noticeably different |
| PPG Paints | Slippery Stone | 1080-7 | 16 | 1.5 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams brown colors nearest to Baked Cookie (LRV 16) by LRV.
Lighter than Baked Cookie
Darker than Baked Cookie
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 9098 |
| Hex | #89674A |
| RGB | 137, 103, 74 |
| HSL | 28°, 30%, 41% |
| LRV (light reflectance value) | 16 |
| Lab L*, a*, b* | 46.3, 9.7, 21.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Brown |
Same paint, two kinds of light
Baked Cookie (SW 9098), published as #89674A
#7B5E49
#977049
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Baked Cookie (SW 9098)?
- Baked Cookie has an LRV of 16. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Baked Cookie is a very deep color.
- What is the closest match to Baked Cookie in another brand?
- Slippery Stone (PPG 1080-7) from PPG Paints, at a deltaE of 1.5 (very close).
- Is Baked Cookie warm or cool?
- Sherwin-Williams lists Baked Cookie as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 21.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.