Messenger Bag (SW 7740)
Illustrative room. Screen colors vary; test a sample before you paint.
Messenger Bag (SW 7740) is a very deep, warm yellow from Sherwin-Williams: LRV 18, so it reflects about 18 percent of the light that hits it.
Colors that go with Messenger Bag
Four Sherwin-Williams colors picked for Messenger Bag by this site's color math: a trim white, a deeper yellow, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Messenger Bag, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Bayleaf | 1533 | 18.2 | 0.6 | indistinguishable |
| Behr | Crocodile | 380F-7 | 17 | 0.9 | indistinguishable |
| Valspar | Ironclad | 5008-2B | 19 | 2.5 | noticeably different |
| PPG Paints | Conservation | 1027-6 | 16 | 2.8 | noticeably different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams yellow colors nearest to Messenger Bag (LRV 18) by LRV.
Lighter than Messenger Bag
Darker than Messenger Bag
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7740 |
| Hex | #7D745E |
| RGB | 125, 116, 94 |
| HSL | 43°, 14%, 43% |
| LRV (light reflectance value) | 18 |
| Lab L*, a*, b* | 49.1, -0.3, 13.4 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Yellow |
Same paint, two kinds of light
Messenger Bag (SW 7740), published as #7D745E
#6E6B5D
#8C7D5D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Messenger Bag (SW 7740)?
- Messenger Bag has an LRV of 18. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Messenger Bag is a very deep color.
- What is the closest match to Messenger Bag in another brand?
- Bayleaf (BM 1533) from Benjamin Moore, at a deltaE of 0.6 (indistinguishable).
- Is Messenger Bag warm or cool?
- Sherwin-Williams lists Messenger Bag as warm, with a Warm Yellow undertone. Its Lab b* value is 13.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.