Tower Tan (SW 7704)
Illustrative room. Screen colors vary; test a sample before you paint.
Tower Tan (SW 7704) is a medium, warm beige from Sherwin-Williams: LRV 50, so it reflects about 50 percent of the light that hits it.
Colors that go with Tower Tan
Four Sherwin-Williams colors picked for Tower Tan by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Tower Tan, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Deer Field | 1159 | 46.5 | 1.8 | very close |
| Behr | Beech Nut | S230-3 | 49.8 | 0.6 | indistinguishable |
| Valspar | Pale Powder | 3001-8A | 46 | 2.1 | very close |
| PPG Paints | Cinnamon Frost | 1081-4 | 47 | 2.3 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams beige colors nearest to Tower Tan (LRV 50) by LRV.
Lighter than Tower Tan
Darker than Tower Tan
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7704 |
| Hex | #D5B59B |
| RGB | 213, 181, 155 |
| HSL | 27°, 41%, 72% |
| LRV (light reflectance value) | 50 |
| Lab L*, a*, b* | 75.8, 7.6, 17.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Tower Tan (SW 7704), published as #D5B59B
#C5AB99
#E5BF9B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Tower Tan (SW 7704)?
- Tower Tan has an LRV of 50. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Tower Tan is a medium color.
- What is the closest match to Tower Tan in another brand?
- Beech Nut (Behr S230-3) from Behr, at a deltaE of 0.6 (indistinguishable).
- Is Tower Tan warm or cool?
- Sherwin-Williams lists Tower Tan as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 17.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.