Earl Grey (SW 7660)

Earl Grey SW 7660#969A96, LRV 32
Living room with walls painted Sherwin-Williams Earl Grey SW 7660 (simulated)
Living room, walls in Earl Grey

Illustrative room. Screen colors vary; test a sample before you paint.

Earl Grey (SW 7660) is a deep, neutral gray from Sherwin-Williams: LRV 32, so it reflects about 32 percent of the light that hits it.

Colors that go with Earl Grey

Four Sherwin-Williams colors picked for Earl Grey by this site's color math: a trim white, a deeper gray, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Earl Grey, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreRainstormCSP-5030.21.6very close
BehrDusk BlueBXC-6632.11.0indistinguishable
ValsparStone Mason Gray4008-1C342.1very close
PPG PaintsPhoenix Fossil1009-5283.4noticeably different

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 7660
Hex#969A96
RGB150, 154, 150
HSL120°, 2%, 60%
LRV (light reflectance value)32
Lab L*, a*, b*63.2, -2.2, 1.6
UndertoneNeutral
Temperatureneutral
Color familyGray

Same paint, two kinds of light

Earl Grey (SW 7660), published as #969A96

North light (cool, indirect)
#859094
South light (warm, direct)
#A7A496

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

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Common questions

What is the LRV of Earl Grey (SW 7660)?
Earl Grey has an LRV of 32. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Earl Grey is a deep color.
What is the closest match to Earl Grey in another brand?
Dusk Blue (Behr BXC-66) from Behr, at a deltaE of 1.0 (indistinguishable).
Is Earl Grey warm or cool?
Sherwin-Williams lists Earl Grey as neutral, with a Neutral undertone. Its Lab b* value is 1.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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