White Flour (SW 7102)

White Flour SW 7102#F4EFE5, LRV 87
Living room with walls painted Sherwin-Williams White Flour SW 7102 (simulated)
Living room, walls in White Flour

Illustrative room. Screen colors vary; test a sample before you paint.

White Flour (SW 7102) is a very light, warm white from Sherwin-Williams: LRV 87, so it reflects about 87 percent of the light that hits it.

Colors that go with White Flour

Four Sherwin-Williams colors picked for White Flour by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to White Flour, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MoorePink Damask89085.50.8indistinguishable
BehrFlurriesHDC-WR14-1850.4indistinguishable
ValsparCream Delight7002-14860.6indistinguishable
PPG PaintsVanilla Milkshake1015-1840.6indistinguishable

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 7102
Hex#F4EFE5
RGB244, 239, 229
HSL40°, 41%, 93%
LRV (light reflectance value)87
Lab L*, a*, b*94.6, 0.0, 5.4
UndertoneNeutral
Temperaturewarm
Color familyWhite

Same paint, two kinds of light

White Flour (SW 7102), published as #F4EFE5

North light (cool, indirect)
#E2E5E3
South light (warm, direct)
#FFF9E5

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

Comparisons that include White Flour (SW 7102)

More from Sherwin-Williams

Common questions

What is the LRV of White Flour (SW 7102)?
White Flour has an LRV of 87. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so White Flour is a very light color.
What is the closest match to White Flour in another brand?
Flurries (Behr HDC-WR14-1) from Behr, at a deltaE of 0.4 (indistinguishable).
Is White Flour warm or cool?
Sherwin-Williams lists White Flour as warm, with a Neutral undertone. Its Lab b* value is 5.4; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .