Classic Burgundy (BM PM-17)

Classic Burgundy BM PM-17#69181A, LRV 5.2
Living room with walls painted Benjamin Moore Classic Burgundy PM-17 (simulated)
Living room, walls in Classic Burgundy

Illustrative room. Screen colors vary; test a sample before you paint.

Classic Burgundy (BM PM-17) is a very deep, warm red from Benjamin Moore: LRV 5.2, so it reflects about 5 percent of the light that hits it.

Colors that go with Classic Burgundy

Three Benjamin Moore colors picked for Classic Burgundy by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Classic Burgundy, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsSun Dried TomatoSW 758554.9noticeably different
BehrTuscan RussetUL110-17.29.6clearly different
ValsparPosh Red1011-478.4clearly different
PPG PaintsBordeaux1055-7810.8clearly different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codePM-17
Hex#69181A
RGB105, 24, 26
HSL359°, 63%, 25%
LRV (light reflectance value)5.2
Lab L*, a*, b*22.8, 35.7, 20.4
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Classic Burgundy (BM PM-17), published as #69181A

North light (cool, indirect)
#5C0F19
South light (warm, direct)
#762119

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Classic Burgundy (BM PM-17)?
Classic Burgundy has an LRV of 5.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Classic Burgundy is a very deep color.
What is the closest match to Classic Burgundy in another brand?
Sun Dried Tomato (SW 7585) from Sherwin-Williams, at a deltaE of 4.9 (noticeably different).
Is Classic Burgundy warm or cool?
Benjamin Moore lists Classic Burgundy as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 20.4; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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