Hancock Gray (BM HC-97)

Hancock Gray BM HC-97#968D70, LRV 26.9
Living room with walls painted Benjamin Moore Hancock Gray HC-97 (simulated)
Living room, walls in Hancock Gray

Illustrative room. Screen colors vary; test a sample before you paint.

Hancock Gray (BM HC-97) is a deep, warm beige from Benjamin Moore: LRV 26.9, so it reflects about 27 percent of the light that hits it.

Colors that go with Hancock Gray

Four Benjamin Moore colors picked for Hancock Gray by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Hancock Gray, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRenwick OliveSW 2815252.6noticeably different
BehrUrban SafariPPU8-0426.21.6very close
ValsparSandalwood6008-2B272.0very close
PPG PaintsMossy Gold11-17291.8very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeHC-97
Hex#968D70
RGB150, 141, 112
HSL46°, 15%, 51%
LRV (light reflectance value)26.9
Lab L*, a*, b*58.7, -1.5, 16.7
UndertoneWarm Yellow
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Hancock Gray (BM HC-97), published as #968D70

North light (cool, indirect)
#87836F
South light (warm, direct)
#A6976F

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Hancock Gray (BM HC-97)?
Hancock Gray has an LRV of 26.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Hancock Gray is a deep color.
What is the closest match to Hancock Gray in another brand?
Urban Safari (Behr PPU8-04) from Behr, at a deltaE of 1.6 (very close).
Is Hancock Gray warm or cool?
Benjamin Moore lists Hancock Gray as warm, with a Warm Yellow undertone. Its Lab b* value is 16.7; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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