Greenfield Pumpkin (BM HC-40)

Greenfield Pumpkin BM HC-40#9B7149, LRV 18.9
Living room with walls painted Benjamin Moore Greenfield Pumpkin HC-40 (simulated)
Living room, walls in Greenfield Pumpkin

Illustrative room. Screen colors vary; test a sample before you paint.

Greenfield Pumpkin (BM HC-40) is a very deep, warm brown from Benjamin Moore: LRV 18.9, so it reflects about 19 percent of the light that hits it.

Colors that go with Greenfield Pumpkin

Four Benjamin Moore colors picked for Greenfield Pumpkin by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Greenfield Pumpkin, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRenwick Golden OakSW 2824191.8very close
BehrOlympic BronzePPU4-1719.40.7indistinguishable
ValsparAutumn Surprise3011-5182.4noticeably different
PPG PaintsApple Butter15-02191.0very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeHC-40
Hex#9B7149
RGB155, 113, 73
HSL29°, 36%, 45%
LRV (light reflectance value)18.9
Lab L*, a*, b*51.0, 11.7, 28.6
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Greenfield Pumpkin (BM HC-40), published as #9B7149

North light (cool, indirect)
#8D6848
South light (warm, direct)
#AA7A48

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Benjamin Moore

More from Benjamin Moore

Common questions

What is the LRV of Greenfield Pumpkin (BM HC-40)?
Greenfield Pumpkin has an LRV of 18.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Greenfield Pumpkin is a very deep color.
What is the closest match to Greenfield Pumpkin in another brand?
Olympic Bronze (Behr PPU4-17) from Behr, at a deltaE of 0.7 (indistinguishable).
Is Greenfield Pumpkin warm or cool?
Benjamin Moore lists Greenfield Pumpkin as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 28.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .