Labrador Blue (BM CC-740)

Labrador Blue BM CC-740#7F9DAC, LRV 33.1
Living room with walls painted Benjamin Moore Labrador Blue CC-740 (simulated)
Living room, walls in Labrador Blue

Illustrative room. Screen colors vary; test a sample before you paint.

Labrador Blue (BM CC-740) is a deep, cool blue from Benjamin Moore: LRV 33.1, so it reflects about 33 percent of the light that hits it.

Colors that go with Labrador Blue

Four Benjamin Moore colors picked for Labrador Blue by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Labrador Blue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsBaby Blue EyesSW 9070342.0very close
BehrYacht HarborPMD-1431.50.9indistinguishable
ValsparNostalgia4007-6A341.7very close
PPG PaintsSerene Stream1154-5320.8indistinguishable

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeCC-740
Hex#7F9DAC
RGB127, 157, 172
HSL200°, 21%, 59%
LRV (light reflectance value)33.1
Lab L*, a*, b*63.0, -6.9, -11.2
UndertoneCool Blue
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Labrador Blue (BM CC-740), published as #7F9DAC

North light (cool, indirect)
#6C93AA
South light (warm, direct)
#92A7AC

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Labrador Blue (BM CC-740)?
Labrador Blue has an LRV of 33.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Labrador Blue is a deep color.
What is the closest match to Labrador Blue in another brand?
Serene Stream (PPG 1154-5) from PPG Paints, at a deltaE of 0.8 (indistinguishable).
Is Labrador Blue warm or cool?
Benjamin Moore lists Labrador Blue as cool, with a Cool Blue undertone. Its Lab b* value is -11.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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