Amsterdam (BM AF-550)

Amsterdam BM AF-550#81949D, LRV 29.2
Living room with walls painted Benjamin Moore Amsterdam AF-550 (simulated)
Living room, walls in Amsterdam

Illustrative room. Screen colors vary; test a sample before you paint.

Amsterdam (BM AF-550) is a deep, cool blue from Benjamin Moore: LRV 29.2, so it reflects about 29 percent of the light that hits it.

Colors that go with Amsterdam

Four Benjamin Moore colors picked for Amsterdam by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Amsterdam, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsPoolhouseSW 7603291.0indistinguishable
BehrSilent TidePMD-5527.21.6very close
ValsparPulitzer Blue4008-4A253.6noticeably different
PPG PaintsChalky Blue1153-5261.8very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeAF-550
Hex#81949D
RGB129, 148, 157
HSL199°, 13%, 56%
LRV (light reflectance value)29.2
Lab L*, a*, b*60.1, -4.8, -7.0
UndertoneCool
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Amsterdam (BM AF-550), published as #81949D

North light (cool, indirect)
#6F8A9B
South light (warm, direct)
#939E9D

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Amsterdam (BM AF-550)?
Amsterdam has an LRV of 29.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Amsterdam is a deep color.
What is the closest match to Amsterdam in another brand?
Poolhouse (SW 7603) from Sherwin-Williams, at a deltaE of 1.0 (indistinguishable).
Is Amsterdam warm or cool?
Benjamin Moore lists Amsterdam as cool, with a Cool undertone. Its Lab b* value is -7.0; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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