Etiquette (BM AF-50)
Illustrative room. Screen colors vary; test a sample before you paint.
Etiquette (BM AF-50) is a light, warm off-white from Benjamin Moore: LRV 74, so it reflects about 74 percent of the light that hits it.
Colors that go with Etiquette
Four Benjamin Moore colors picked for Etiquette by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Etiquette, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Mortar | SW 9584 | 74 | 0.6 | indistinguishable |
| Behr | Light Sandstone | ECC-15-2 | 74.8 | 0.0 | indistinguishable |
| Valspar | Oyster Pearl | 7002-2 | 73 | 0.4 | indistinguishable |
| PPG Paints | Hourglass | 1022-1 | 75 | 0.0 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore off-white colors nearest to Etiquette (LRV 74) by LRV.
Lighter than Etiquette
Darker than Etiquette
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | AF-50 |
| Hex | #E5E0D5 |
| RGB | 229, 224, 213 |
| HSL | 41°, 24%, 87% |
| LRV (light reflectance value) | 74 |
| Lab L*, a*, b* | 89.3, -0.2, 6.0 |
| Undertone | Neutral |
| Temperature | warm |
| Color family | Off-white |
Same paint, two kinds of light
Etiquette (BM AF-50), published as #E5E0D5
#D4D6D3
#F7EAD5
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Etiquette (BM AF-50)?
- Etiquette has an LRV of 74. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Etiquette is a light color.
- What is the closest match to Etiquette in another brand?
- Light Sandstone (Behr ECC-15-2) from Behr, at a deltaE of 0.0 (indistinguishable).
- Is Etiquette warm or cool?
- Benjamin Moore lists Etiquette as warm, with a Neutral undertone. Its Lab b* value is 6.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.