Rustique (BM AF-275)

Rustique BM AF-275#7C3E2E, LRV 9.7
Living room with walls painted Benjamin Moore Rustique AF-275 (simulated)
Living room, walls in Rustique

Illustrative room. Screen colors vary; test a sample before you paint.

Rustique (BM AF-275) is a very deep, warm red from Benjamin Moore: LRV 9.7, so it reflects about 10 percent of the light that hits it.

Colors that go with Rustique

Four Benjamin Moore colors picked for Rustique by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rustique, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRoycroft Copper RedSW 283972.0very close
BehrRed PepperPPU2-0283.8noticeably different
ValsparChocolate Cherry2003-7A116.2clearly different
PPG PaintsSweet Spiceberry1059-794.6noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeAF-275
Hex#7C3E2E
RGB124, 62, 46
HSL12°, 46%, 33%
LRV (light reflectance value)9.7
Lab L*, a*, b*33.8, 25.3, 22.0
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Rustique (BM AF-275), published as #7C3E2E

North light (cool, indirect)
#6F362D
South light (warm, direct)
#8A462D

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Rustique (BM AF-275)?
Rustique has an LRV of 9.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rustique is a very deep color.
What is the closest match to Rustique in another brand?
Roycroft Copper Red (SW 2839) from Sherwin-Williams, at a deltaE of 2.0 (very close).
Is Rustique warm or cool?
Benjamin Moore lists Rustique as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 22.0; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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