Gardenia (BM AF-10)

Gardenia BM AF-10#F3F0E9, LRV 85
Living room with walls painted Benjamin Moore Gardenia AF-10 (simulated)
Living room, walls in Gardenia

Illustrative room. Screen colors vary; test a sample before you paint.

Gardenia (BM AF-10) is a very light, neutral white from Benjamin Moore: LRV 85, so it reflects about 85 percent of the light that hits it.

Colors that go with Gardenia

Four Benjamin Moore colors picked for Gardenia by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Gardenia, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsArcade WhiteSW 7100861.1very close
BehrSilk PillowPWN-1587.30.5indistinguishable
ValsparSwiss Coffee7002-16870.6indistinguishable
PPG PaintsCow's Milk1053-1850.8indistinguishable

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeAF-10
Hex#F3F0E9
RGB243, 240, 233
HSL42°, 29%, 93%
LRV (light reflectance value)85
Lab L*, a*, b*94.9, -0.2, 3.7
UndertoneNeutral
Temperatureneutral
Color familyWhite

Same paint, two kinds of light

Gardenia (BM AF-10), published as #F3F0E9

North light (cool, indirect)
#E1E6E7
South light (warm, direct)
#FFFAE9

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Gardenia (BM AF-10)?
Gardenia has an LRV of 85. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Gardenia is a very light color.
What is the closest match to Gardenia in another brand?
Silk Pillow (Behr PWN-15) from Behr, at a deltaE of 0.5 (indistinguishable).
Is Gardenia warm or cool?
Benjamin Moore lists Gardenia as neutral, with a Neutral undertone. Its Lab b* value is 3.7; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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