Bayberry Blue (BM 790)

Illustrative room. Screen colors vary; test a sample before you paint.
Bayberry Blue (BM 790) is a deep, cool blue from Benjamin Moore: LRV 33.1, so it reflects about 33 percent of the light that hits it.
Colors that go with Bayberry Blue
Four Benjamin Moore colors picked for Bayberry Blue by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Bayberry Blue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Jacaranda | SW 6802 | 30 | 4.2 | noticeably different |
| Behr | Peaceful River | P500-5 | 31.1 | 1.1 | very close |
| Valspar | Blue Burst | 4008-10B | 27 | 2.2 | very close |
| PPG Paints | Sorcerer | 1240-5 | 28 | 1.7 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore blue colors nearest to Bayberry Blue (LRV 33.1) by LRV.
Lighter than Bayberry Blue
Darker than Bayberry Blue
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 790 |
| Hex | #3F9DD1 |
| RGB | 63, 157, 209 |
| HSL | 201°, 61%, 53% |
| LRV (light reflectance value) | 33.1 |
| Lab L*, a*, b* | 61.5, -10.9, -34.6 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Blue |
Same paint, two kinds of light
Bayberry Blue (BM 790), published as #3F9DD1
#0093CF
#61A7D2
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Bayberry Blue (BM 790)?
- Bayberry Blue has an LRV of 33.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Bayberry Blue is a deep color.
- What is the closest match to Bayberry Blue in another brand?
- Peaceful River (Behr P500-5) from Behr, at a deltaE of 1.1 (very close).
- Is Bayberry Blue warm or cool?
- Benjamin Moore lists Bayberry Blue as cool, with a Cool Blue undertone. Its Lab b* value is -34.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.