Bayberry Blue (BM 790)

Bayberry Blue BM 790#3F9DD1, LRV 33.1
Living room with walls painted Benjamin Moore Bayberry Blue 790 (simulated)
Living room, walls in Bayberry Blue

Illustrative room. Screen colors vary; test a sample before you paint.

Bayberry Blue (BM 790) is a deep, cool blue from Benjamin Moore: LRV 33.1, so it reflects about 33 percent of the light that hits it.

Colors that go with Bayberry Blue

Four Benjamin Moore colors picked for Bayberry Blue by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Bayberry Blue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsJacarandaSW 6802304.2noticeably different
BehrPeaceful RiverP500-531.11.1very close
ValsparBlue Burst4008-10B272.2very close
PPG PaintsSorcerer1240-5281.7very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code790
Hex#3F9DD1
RGB63, 157, 209
HSL201°, 61%, 53%
LRV (light reflectance value)33.1
Lab L*, a*, b*61.5, -10.9, -34.6
UndertoneCool Blue
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Bayberry Blue (BM 790), published as #3F9DD1

North light (cool, indirect)
#0093CF
South light (warm, direct)
#61A7D2

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Bayberry Blue (BM 790)?
Bayberry Blue has an LRV of 33.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Bayberry Blue is a deep color.
What is the closest match to Bayberry Blue in another brand?
Peaceful River (Behr P500-5) from Behr, at a deltaE of 1.1 (very close).
Is Bayberry Blue warm or cool?
Benjamin Moore lists Bayberry Blue as cool, with a Cool Blue undertone. Its Lab b* value is -34.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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