Coat of Arms (BM 763)

Coat of Arms BM 763#3C6C7A, LRV 14.7
Living room with walls painted Benjamin Moore Coat of Arms 763 (simulated)
Living room, walls in Coat of Arms

Illustrative room. Screen colors vary; test a sample before you paint.

Coat of Arms (BM 763) is a very deep, cool blue from Benjamin Moore: LRV 14.7, so it reflects about 15 percent of the light that hits it.

Colors that go with Coat of Arms

Four Benjamin Moore colors picked for Coat of Arms by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Coat of Arms, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsSilken PeacockSW 9059153.3noticeably different
BehrMammoth MountainS460-612.61.3very close
ValsparNight Scape5002-8C121.5very close
PPG PaintsAzalea Leaf1149-6133.8noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code763
Hex#3C6C7A
RGB60, 108, 122
HSL194°, 34%, 36%
LRV (light reflectance value)14.7
Lab L*, a*, b*42.9, -12.2, -12.8
UndertoneCool Blue
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Coat of Arms (BM 763), published as #3C6C7A

North light (cool, indirect)
#216378
South light (warm, direct)
#52757A

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Benjamin Moore

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Common questions

What is the LRV of Coat of Arms (BM 763)?
Coat of Arms has an LRV of 14.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Coat of Arms is a very deep color.
What is the closest match to Coat of Arms in another brand?
Mammoth Mountain (Behr S460-6) from Behr, at a deltaE of 1.3 (very close).
Is Coat of Arms warm or cool?
Benjamin Moore lists Coat of Arms as cool, with a Cool Blue undertone. Its Lab b* value is -12.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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