Madison Avenue (BM 759)
Illustrative room. Screen colors vary; test a sample before you paint.
Madison Avenue (BM 759) is a medium, cool blue from Benjamin Moore: LRV 47.3, so it reflects about 47 percent of the light that hits it.
Colors that go with Madison Avenue
Four Benjamin Moore colors picked for Madison Avenue by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Madison Avenue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Surfin' | SW 9048 | 46 | 2.2 | very close |
| Behr | Rushing Stream | P480-4 | 46.6 | 1.8 | very close |
| Valspar | Rapids | 5004-10A | 47 | 3.2 | noticeably different |
| PPG Paints | High Dive | 1236-5 | 41 | 2.7 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore blue colors nearest to Madison Avenue (LRV 47.3) by LRV.
Lighter than Madison Avenue
Darker than Madison Avenue
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 759 |
| Hex | #6BC0CE |
| RGB | 107, 192, 206 |
| HSL | 188°, 50%, 61% |
| LRV (light reflectance value) | 47.3 |
| Lab L*, a*, b* | 73.1, -22.0, -15.0 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Blue |
Same paint, two kinds of light
Madison Avenue (BM 759), published as #6BC0CE
#50B6CC
#84CACE
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Madison Avenue (BM 759)?
- Madison Avenue has an LRV of 47.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Madison Avenue is a medium color.
- What is the closest match to Madison Avenue in another brand?
- Rushing Stream (Behr P480-4) from Behr, at a deltaE of 1.8 (very close).
- Is Madison Avenue warm or cool?
- Benjamin Moore lists Madison Avenue as cool, with a Cool Blue undertone. Its Lab b* value is -15.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.