Harbor Side Blue (BM 740)

Harbor Side Blue BM 740#5CB5B9, LRV 40.3
Living room with walls painted Benjamin Moore Harbor Side Blue 740 (simulated)
Living room, walls in Harbor Side Blue

Illustrative room. Screen colors vary; test a sample before you paint.

Harbor Side Blue (BM 740) is a medium, cool blue from Benjamin Moore: LRV 40.3, so it reflects about 40 percent of the light that hits it.

Colors that go with Harbor Side Blue

Four Benjamin Moore colors picked for Harbor Side Blue by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Harbor Side Blue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsMarinerSW 6766463.8noticeably different
BehrSurfer510D-541.32.4noticeably different
ValsparRushing Stream5005-10B372.0very close
PPG PaintsBiscay Bay1234-5372.3noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code740
Hex#5CB5B9
RGB92, 181, 185
HSL183°, 40%, 54%
LRV (light reflectance value)40.3
Lab L*, a*, b*68.6, -25.5, -10.2
UndertoneCool Blue
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Harbor Side Blue (BM 740), published as #5CB5B9

North light (cool, indirect)
#3FABB7
South light (warm, direct)
#75BFB9

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Harbor Side Blue (BM 740)?
Harbor Side Blue has an LRV of 40.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Harbor Side Blue is a medium color.
What is the closest match to Harbor Side Blue in another brand?
Rushing Stream (Valspar 5005-10B) from Valspar, at a deltaE of 2.0 (very close).
Is Harbor Side Blue warm or cool?
Benjamin Moore lists Harbor Side Blue as cool, with a Cool Blue undertone. Its Lab b* value is -10.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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