Pure Joy (BM 327)
Illustrative room. Screen colors vary; test a sample before you paint.
Pure Joy (BM 327) is a light, warm yellow from Benjamin Moore: LRV 72.3, so it reflects about 72 percent of the light that hits it.
Colors that go with Pure Joy
Four Benjamin Moore colors picked for Pure Joy by this site's color math: a trim white, a deeper yellow, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Pure Joy, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Lemon Twist | SW 6909 | 72 | 3.1 | noticeably different |
| Behr | Neon Light | 380B-5 | 74.8 | 1.6 | very close |
| Valspar | Golden Mist | 3007-1C | 73 | 1.3 | very close |
| PPG Paints | Dilly Dally | 1213-6 | 71 | 1.7 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore yellow colors nearest to Pure Joy (LRV 72.3) by LRV.
Lighter than Pure Joy
Darker than Pure Joy
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 327 |
| Hex | #FDE269 |
| RGB | 253, 226, 105 |
| HSL | 49°, 97%, 70% |
| LRV (light reflectance value) | 72.3 |
| Lab L*, a*, b* | 90.0, -4.8, 61.3 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Yellow |
Same paint, two kinds of light
Pure Joy (BM 327), published as #FDE269
#EED869
#FFED66
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Pure Joy (BM 327)?
- Pure Joy has an LRV of 72.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Pure Joy is a light color.
- What is the closest match to Pure Joy in another brand?
- Golden Mist (Valspar 3007-1C) from Valspar, at a deltaE of 1.3 (very close).
- Is Pure Joy warm or cool?
- Benjamin Moore lists Pure Joy as warm, with a Warm Yellow undertone. Its Lab b* value is 61.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.