Santa Fe Tan (BM 2097-40)

Santa Fe Tan BM 2097-40#9F7F73, LRV 24.6
Living room with walls painted Benjamin Moore Santa Fe Tan 2097-40 (simulated)
Living room, walls in Santa Fe Tan

Illustrative room. Screen colors vary; test a sample before you paint.

Santa Fe Tan (BM 2097-40) is a deep, warm orange from Benjamin Moore: LRV 24.6, so it reflects about 25 percent of the light that hits it.

Colors that go with Santa Fe Tan

Four Benjamin Moore colors picked for Santa Fe Tan by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Santa Fe Tan, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsHushed AuburnSW 9080262.7noticeably different
BehrHickory BranchHDC-NT-0725.51.7very close
ValsparClay Dusk1008-9B241.3very close
PPG PaintsTattered Teddy1072-5242.2very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2097-40
Hex#9F7F73
RGB159, 127, 115
HSL16°, 19%, 54%
LRV (light reflectance value)24.6
Lab L*, a*, b*55.9, 10.5, 11.2
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyOrange

Same paint, two kinds of light

Santa Fe Tan (BM 2097-40), published as #9F7F73

North light (cool, indirect)
#907671
South light (warm, direct)
#AF8873

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Santa Fe Tan (BM 2097-40)?
Santa Fe Tan has an LRV of 24.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Santa Fe Tan is a deep color.
What is the closest match to Santa Fe Tan in another brand?
Clay Dusk (Valspar 1008-9B) from Valspar, at a deltaE of 1.3 (very close).
Is Santa Fe Tan warm or cool?
Benjamin Moore lists Santa Fe Tan as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 11.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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