Wild Orchid (BM 2072-40)

Wild Orchid BM 2072-40#957E99, LRV 25.2
Living room with walls painted Benjamin Moore Wild Orchid 2072-40 (simulated)
Living room, walls in Wild Orchid

Illustrative room. Screen colors vary; test a sample before you paint.

Wild Orchid (BM 2072-40) is a deep, cool pink from Benjamin Moore: LRV 25.2, so it reflects about 25 percent of the light that hits it.

Colors that go with Wild Orchid

Four Benjamin Moore colors picked for Wild Orchid by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Wild Orchid, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsVeri BerriSW 9069214.1noticeably different
BehrMixed Berries670D-624.51.2very close
ValsparEvening Lilac1002-5B231.3very close
PPG PaintsPale Plum1177-5284.3noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2072-40
Hex#957E99
RGB149, 126, 153
HSL291°, 12%, 55%
LRV (light reflectance value)25.2
Lab L*, a*, b*55.7, 13.9, -11.2
UndertoneCool Blue
Temperaturecool
Color familyPink

Same paint, two kinds of light

Wild Orchid (BM 2072-40), published as #957E99

North light (cool, indirect)
#847597
South light (warm, direct)
#A68799

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Wild Orchid (BM 2072-40)?
Wild Orchid has an LRV of 25.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Orchid is a deep color.
What is the closest match to Wild Orchid in another brand?
Mixed Berries (Behr 670D-6) from Behr, at a deltaE of 1.2 (very close).
Is Wild Orchid warm or cool?
Benjamin Moore lists Wild Orchid as cool, with a Cool Blue undertone. Its Lab b* value is -11.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .