Very Green (BM 2040-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Very Green (BM 2040-30) is a very deep, warm green from Benjamin Moore: LRV 15.6, so it reflects about 16 percent of the light that hits it.
Colors that go with Very Green
Four Benjamin Moore colors picked for Very Green by this site's color math: a trim white, a deeper green, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Very Green, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Starboard | SW 6755 | 11 | 4.1 | noticeably different |
| Behr | Soapstone | MQ4-14 | 14.3 | 0.7 | indistinguishable |
| Valspar | Green Suede | 5009-6 | 14 | 0.8 | indistinguishable |
| PPG Paints | Ivy League | 1228-7 | 14 | 2.0 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore green colors nearest to Very Green (LRV 15.6) by LRV.
Lighter than Very Green
Darker than Very Green
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2040-30 |
| Hex | #17775C |
| RGB | 23, 119, 92 |
| HSL | 163°, 68%, 28% |
| LRV (light reflectance value) | 15.6 |
| Lab L*, a*, b* | 44.4, -33.6, 7.3 |
| Undertone | Cool Green |
| Temperature | warm |
| Color family | Green |
Same paint, two kinds of light
Very Green (BM 2040-30), published as #17775C
#006D5B
#35815C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Very Green (BM 2040-30)?
- Very Green has an LRV of 15.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Very Green is a very deep color.
- What is the closest match to Very Green in another brand?
- Soapstone (Behr MQ4-14) from Behr, at a deltaE of 0.7 (indistinguishable).
- Is Very Green warm or cool?
- Benjamin Moore lists Very Green as warm, with a Cool Green undertone. Its Lab b* value is 7.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.