Amazon Moss (BM 2037-10)

Amazon Moss BM 2037-10#00703A, LRV 12.3
Living room with walls painted Benjamin Moore Amazon Moss 2037-10 (simulated)
Living room, walls in Amazon Moss

Illustrative room. Screen colors vary; test a sample before you paint.

Amazon Moss (BM 2037-10) is a very deep, warm green from Benjamin Moore: LRV 12.3, so it reflects about 12 percent of the light that hits it.

Colors that go with Amazon Moss

Four Benjamin Moore colors picked for Amazon Moss by this site's color math: a trim white, a deeper green, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Amazon Moss, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsGreenbeltSW 6927122.2very close
BehrPine Grove460B-713.94.2noticeably different
ValsparVegas Green6009-7136.1clearly different
PPG PaintsBlarney Stone1226-7143.2noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2037-10
Hex#00703A
RGB0, 112, 58
HSL151°, 100%, 22%
LRV (light reflectance value)12.3
Lab L*, a*, b*41.1, -40.8, 22.5
UndertoneWarm Yellow
Temperaturewarm
Color familyGreen

Same paint, two kinds of light

Amazon Moss (BM 2037-10), published as #00703A

North light (cool, indirect)
#006639
South light (warm, direct)
#267A38

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Amazon Moss (BM 2037-10)?
Amazon Moss has an LRV of 12.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Amazon Moss is a very deep color.
What is the closest match to Amazon Moss in another brand?
Greenbelt (SW 6927) from Sherwin-Williams, at a deltaE of 2.2 (very close).
Is Amazon Moss warm or cool?
Benjamin Moore lists Amazon Moss as warm, with a Warm Yellow undertone. Its Lab b* value is 22.5; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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