Electric Orange (BM 2015-10)
Illustrative room. Screen colors vary; test a sample before you paint.
Electric Orange (BM 2015-10) is a deep, warm orange from Benjamin Moore: LRV 28.6, so it reflects about 29 percent of the light that hits it.
Colors that go with Electric Orange
Four Benjamin Moore colors picked for Electric Orange by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Electric Orange, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Invigorate | SW 6886 | 29 | 4.1 | noticeably different |
| Behr | Kumquat | 230B-7 | 32.9 | 2.5 | noticeably different |
| Valspar | Island Orange | 2010-2 | 28 | 5.2 | clearly different |
| PPG Paints | Field Poppy | 1195-7 | 26 | 6.4 | clearly different |
Lighter and darker in Benjamin Moore
The Benjamin Moore orange colors nearest to Electric Orange (LRV 28.6) by LRV.
Lighter than Electric Orange
Darker than Electric Orange
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2015-10 |
| Hex | #F0701A |
| RGB | 240, 112, 26 |
| HSL | 24°, 88%, 52% |
| LRV (light reflectance value) | 28.6 |
| Lab L*, a*, b* | 61.8, 45.2, 64.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Orange |
Same paint, two kinds of light
Electric Orange (BM 2015-10), published as #F0701A
#E1671D
#FF7911
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Electric Orange (BM 2015-10)?
- Electric Orange has an LRV of 28.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Electric Orange is a deep color.
- What is the closest match to Electric Orange in another brand?
- Kumquat (Behr 230B-7) from Behr, at a deltaE of 2.5 (noticeably different).
- Is Electric Orange warm or cool?
- Benjamin Moore lists Electric Orange as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 64.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.