America's Heartland (BM 197)
Illustrative room. Screen colors vary; test a sample before you paint.
America's Heartland (BM 197) is a light, warm yellow from Benjamin Moore: LRV 77.7, so it reflects about 78 percent of the light that hits it.
Colors that go with America's Heartland
Four Benjamin Moore colors picked for America's Heartland by this site's color math: a trim white, a deeper yellow, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to America's Heartland, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Lily | SW 6693 | 81 | 0.5 | indistinguishable |
| Behr | Dandelion Tea | T15-9 | 82.5 | 0.6 | indistinguishable |
| Valspar | Pale Maize | 3005-8C | 80 | 0.5 | indistinguishable |
| PPG Paints | Barely Butter | 1205-3 | 82 | 1.2 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore yellow colors nearest to America's Heartland (LRV 77.7) by LRV.
Lighter than America's Heartland
Darker than America's Heartland
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 197 |
| Hex | #F5E9C2 |
| RGB | 245, 233, 194 |
| HSL | 46°, 72%, 86% |
| LRV (light reflectance value) | 77.7 |
| Lab L*, a*, b* | 92.4, -2.0, 20.5 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Yellow |
Same paint, two kinds of light
America's Heartland (BM 197), published as #F5E9C2
#E4DFC0
#FFF3C1
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of America's Heartland (BM 197)?
- America's Heartland has an LRV of 77.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so America's Heartland is a light color.
- What is the closest match to America's Heartland in another brand?
- Lily (SW 6693) from Sherwin-Williams, at a deltaE of 0.5 (indistinguishable).
- Is America's Heartland warm or cool?
- Benjamin Moore lists America's Heartland as warm, with a Warm Yellow undertone. Its Lab b* value is 20.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.