Tara (BM 1270)

Tara BM 1270#E5B6BF, LRV 53.4
Living room with walls painted Benjamin Moore Tara 1270 (simulated)
Living room, walls in Tara

Illustrative room. Screen colors vary; test a sample before you paint.

Tara (BM 1270) is a medium, neutral pink from Benjamin Moore: LRV 53.4, so it reflects about 53 percent of the light that hits it.

Colors that go with Tara

Four Benjamin Moore colors picked for Tara by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Tara, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsIn the PinkSW 6583592.5noticeably different
BehrPremium PinkM140-3540.5indistinguishable
ValsparSweety Pie1008-4B550.5indistinguishable
PPG PaintsLove In A Mist1050-3551.9very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code1270
Hex#E5B6BF
RGB229, 182, 191
HSL349°, 47%, 81%
LRV (light reflectance value)53.4
Lab L*, a*, b*78.4, 18.3, 1.9
UndertoneWarm Red
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Tara (BM 1270), published as #E5B6BF

North light (cool, indirect)
#D4ACBD
South light (warm, direct)
#F6C0BF

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Tara (BM 1270)?
Tara has an LRV of 53.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Tara is a medium color.
What is the closest match to Tara in another brand?
Premium Pink (Behr M140-3) from Behr, at a deltaE of 0.5 (indistinguishable).
Is Tara warm or cool?
Benjamin Moore lists Tara as neutral, with a Warm Red undertone. Its Lab b* value is 1.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .