Phoenix Sand (BM 017)

Phoenix Sand BM 017#F9C4B3, LRV 60.5
Living room with walls painted Benjamin Moore Phoenix Sand 017 (simulated)
Living room, walls in Phoenix Sand

Illustrative room. Screen colors vary; test a sample before you paint.

Phoenix Sand (BM 017) is a light, warm orange from Benjamin Moore: LRV 60.5, so it reflects about 61 percent of the light that hits it.

Colors that go with Phoenix Sand

Four Benjamin Moore colors picked for Phoenix Sand by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Phoenix Sand, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsJazz Age CoralSW 0058591.8very close
BehrSalmon Peach190A-364.21.0very close
ValsparTropical Breeze2002-2A653.4noticeably different
PPG PaintsSweet Angel1193-4642.3very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code017
Hex#F9C4B3
RGB249, 196, 179
HSL15°, 85%, 84%
LRV (light reflectance value)60.5
Lab L*, a*, b*83.4, 16.5, 15.8
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyOrange

Same paint, two kinds of light

Phoenix Sand (BM 017), published as #F9C4B3

North light (cool, indirect)
#E9BAB1
South light (warm, direct)
#FFCEB3

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Phoenix Sand (BM 017)?
Phoenix Sand has an LRV of 60.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Phoenix Sand is a light color.
What is the closest match to Phoenix Sand in another brand?
Salmon Peach (Behr 190A-3) from Behr, at a deltaE of 1.0 (very close).
Is Phoenix Sand warm or cool?
Benjamin Moore lists Phoenix Sand as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 15.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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