Fantasia (Behr S550-5)
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Fantasia (Behr S550-5) is a very deep, cool purple from Behr: LRV 18.9, so it reflects about 19 percent of the light that hits it.
Colors that go with Fantasia
Four Behr colors picked for Fantasia by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Fantasia, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Soulful Blue | SW 6543 | 20 | 1.8 | very close |
| Benjamin Moore | In the Twilight | 1434 | 21.8 | 2.5 | noticeably different |
| Valspar | Seattle Haze | 4003-4B | 21 | 2.9 | noticeably different |
| PPG Paints | Old Mill Blue | 1171-6 | 16 | 3.8 | noticeably different |
Lighter and darker in Behr
The Behr purple colors nearest to Fantasia (LRV 18.9 (estimated)) by LRV.
Lighter than Fantasia
Darker than Fantasia
Color data
| Brand | Behr |
|---|---|
| Color code | S550-5 |
| Hex | #73788B |
| RGB | 115, 120, 139 |
| HSL | 228°, 9%, 50% |
| LRV (light reflectance value) | 18.9 (estimated from the hex) |
| Lab L*, a*, b* | 50.6, 2.3, -10.9 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Fantasia (Behr S550-5), published as #73788B
#616F89
#85818B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Fantasia (Behr S550-5)?
- Fantasia has an LRV of 18.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fantasia is a very deep color.
- What is the closest match to Fantasia in another brand?
- Soulful Blue (SW 6543) from Sherwin-Williams, at a deltaE of 1.8 (very close).
- Is Fantasia warm or cool?
- Behr lists Fantasia as cool, with a Cool Blue undertone. Its Lab b* value is -10.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.