Blackberry Jam (Behr S100-6)

Blackberry Jam Behr S100-6#6F5F70, LRV 12.7 (estimated)
Living room with walls painted Behr Blackberry Jam S100-6 (simulated)
Living room, walls in Blackberry Jam

Illustrative room. Screen colors vary; test a sample before you paint.

Blackberry Jam (Behr S100-6) is a very deep, cool pink from Behr: LRV 12.7, so it reflects about 13 percent of the light that hits it.

Colors that go with Blackberry Jam

Four Behr colors picked for Blackberry Jam by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Blackberry Jam, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsPlummySW 6558114.5noticeably different
Benjamin MooreWild MulberryCSP-475142.2very close
ValsparStormy Purple1002-5A113.3noticeably different
PPG PaintsSilverado1172-6134.6noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeS100-6
Hex#6F5F70
RGB111, 95, 112
HSL296°, 8%, 41%
LRV (light reflectance value)12.7 (estimated from the hex)
Lab L*, a*, b*42.4, 9.8, -7.2
UndertoneCool
Temperaturecool
Color familyPink

Same paint, two kinds of light

Blackberry Jam (Behr S100-6), published as #6F5F70

North light (cool, indirect)
#5F566E
South light (warm, direct)
#7F6870

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Blackberry Jam (Behr S100-6)?
Blackberry Jam has an LRV of 12.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Blackberry Jam is a very deep color.
What is the closest match to Blackberry Jam in another brand?
Wild Mulberry (BM CSP-475) from Benjamin Moore, at a deltaE of 2.2 (very close).
Is Blackberry Jam warm or cool?
Behr lists Blackberry Jam as cool, with a Cool undertone. Its Lab b* value is -7.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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