Ultra Pure White (Behr PR-W15)
Illustrative room. Screen colors vary; test a sample before you paint.
Ultra Pure White (Behr PR-W15) is a very light, neutral white from Behr: LRV 94.4, so it reflects about 94 percent of the light that hits it.
Colors that go with Ultra Pure White
Four Behr colors picked for Ultra Pure White by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Ultra Pure White, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | High Reflective White | SW 7757 | 93 | 0.4 | indistinguishable |
| Benjamin Moore | Chantilly Lace | 2121-70 | 90 | 1.2 | very close |
| Valspar | Ultra White | 7006-24 | 93 | 1.5 | very close |
| PPG Paints | Delicate White | 1001-1 | 88 | 1.7 | very close |
Lighter and darker in Behr
The Behr white colors nearest to Ultra Pure White (LRV 94.4 (estimated)) by LRV.
Darker than Ultra Pure White
Color data
| Brand | Behr |
|---|---|
| Color code | PR-W15 |
| Hex | #F9F9F3 |
| RGB | 249, 249, 243 |
| HSL | 60°, 33%, 96% |
| LRV (light reflectance value) | 94.4 (estimated from the hex) |
| Lab L*, a*, b* | 97.8, -1.0, 2.9 |
| Undertone | Neutral |
| Temperature | neutral |
| Color family | White |
Same paint, two kinds of light
Ultra Pure White (Behr PR-W15), published as #F9F9F3
#E7EEF1
#FFFEEE
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Ultra Pure White (Behr PR-W15)?
- Ultra Pure White has an LRV of 94.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Ultra Pure White is a very light color.
- What is the closest match to Ultra Pure White in another brand?
- High Reflective White (SW 7757) from Sherwin-Williams, at a deltaE of 0.4 (indistinguishable).
- Is Ultra Pure White warm or cool?
- Behr lists Ultra Pure White as neutral, with a Neutral undertone. Its Lab b* value is 2.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.