Rich Taupe (Behr PMD-77)

Rich Taupe Behr PMD-77#B39C89, LRV 35.2 (estimated)
Living room with walls painted Behr Rich Taupe PMD-77 (simulated)
Living room, walls in Rich Taupe

Illustrative room. Screen colors vary; test a sample before you paint.

Rich Taupe (Behr PMD-77) is a deep, warm beige from Behr: LRV 35.2, so it reflects about 35 percent of the light that hits it.

Colors that go with Rich Taupe

Four Behr colors picked for Rich Taupe by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rich Taupe, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsTrusty TanSW 6087371.5very close
Benjamin MooreDellwood Sand101936.11.4very close
ValsparFree Wheeling2006-10A351.7very close
PPG PaintsWeathered Wood1077-4351.9very close

Lighter and darker in Behr

Color data

BrandBehr
Color codePMD-77
Hex#B39C89
RGB179, 156, 137
HSL27°, 22%, 62%
LRV (light reflectance value)35.2 (estimated from the hex)
Lab L*, a*, b*65.9, 5.4, 13.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Rich Taupe (Behr PMD-77), published as #B39C89

North light (cool, indirect)
#A39287
South light (warm, direct)
#C3A689

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Rich Taupe (Behr PMD-77)?
Rich Taupe has an LRV of 35.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rich Taupe is a deep color.
What is the closest match to Rich Taupe in another brand?
Dellwood Sand (BM 1019) from Benjamin Moore, at a deltaE of 1.4 (very close).
Is Rich Taupe warm or cool?
Behr lists Rich Taupe as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 13.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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