Plum Rich (Behr MQ5-35)
Illustrative room. Screen colors vary; test a sample before you paint.
Plum Rich (Behr MQ5-35) is a very deep, cool pink from Behr: LRV 8, so it reflects about 8 percent of the light that hits it.
Colors that go with Plum Rich
Three Behr colors picked for Plum Rich by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Plum Rich, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Mature Grape | SW 6286 | 7 | 2.8 | noticeably different |
| Benjamin Moore | Eggplant | 1379 | 10.8 | 2.4 | noticeably different |
| Valspar | Gypsy Rouge | 1010-9 | 9 | 4.5 | noticeably different |
| PPG Paints | Pansy Petal | 1177-7 | 8 | 2.4 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Plum Rich (LRV 8 (estimated)) by LRV.
Lighter than Plum Rich
Darker than Plum Rich
Color data
| Brand | Behr |
|---|---|
| Color code | MQ5-35 |
| Hex | #64475E |
| RGB | 100, 71, 94 |
| HSL | 312°, 17%, 34% |
| LRV (light reflectance value) | 8 (estimated from the hex) |
| Lab L*, a*, b* | 34.0, 16.6, -8.6 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Plum Rich (Behr MQ5-35), published as #64475E
#553F5C
#734F5E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Plum Rich (Behr MQ5-35)?
- Plum Rich has an LRV of 8 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Plum Rich is a very deep color.
- What is the closest match to Plum Rich in another brand?
- Pansy Petal (PPG 1177-7) from PPG Paints, at a deltaE of 2.4 (noticeably different).
- Is Plum Rich warm or cool?
- Behr lists Plum Rich as cool, with a Cool undertone. Its Lab b* value is -8.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.