Winter Poinsettia (Behr HDC-WR14-10)
Illustrative room. Screen colors vary; test a sample before you paint.
Winter Poinsettia (Behr HDC-WR14-10) is a very deep, warm red from Behr: LRV 12.6, so it reflects about 13 percent of the light that hits it.
Colors that go with Winter Poinsettia
Three Behr colors picked for Winter Poinsettia by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Winter Poinsettia, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Red Tomato | SW 6607 | 14 | 2.8 | noticeably different |
| Benjamin Moore | Chili Pepper | 2004-20 | 13.4 | 1.1 | very close |
| Valspar | Classic Red | 1009-2 | 12 | 1.9 | very close |
| PPG Paints | Red Gumball | 1187-7 | 12 | 1.1 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Winter Poinsettia (LRV 12.6 (estimated)) by LRV.
Lighter than Winter Poinsettia
Darker than Winter Poinsettia
Color data
| Brand | Behr |
|---|---|
| Color code | HDC-WR14-10 |
| Hex | #AE3C3D |
| RGB | 174, 60, 61 |
| HSL | 359°, 49%, 46% |
| LRV (light reflectance value) | 12.6 (estimated from the hex) |
| Lab L*, a*, b* | 42.1, 46.5, 25.0 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Winter Poinsettia (Behr HDC-WR14-10), published as #AE3C3D
#A0333C
#BD453C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Winter Poinsettia (Behr HDC-WR14-10)?
- Winter Poinsettia has an LRV of 12.6 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Winter Poinsettia is a very deep color.
- What is the closest match to Winter Poinsettia in another brand?
- Red Gumball (PPG 1187-7) from PPG Paints, at a deltaE of 1.1 (very close).
- Is Winter Poinsettia warm or cool?
- Behr lists Winter Poinsettia as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 25.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.