Purple Rubiate (Behr BNC-20)

Purple Rubiate Behr BNC-20#8B7880, LRV 20.5 (estimated)
Living room with walls painted Behr Purple Rubiate BNC-20 (simulated)
Living room, walls in Purple Rubiate

Illustrative room. Screen colors vary; test a sample before you paint.

Purple Rubiate (Behr BNC-20) is a deep, neutral pink from Behr: LRV 20.5, so it reflects about 21 percent of the light that hits it.

Colors that go with Purple Rubiate

Four Behr colors picked for Purple Rubiate by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Purple Rubiate, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsSoulmateSW 6270203.0noticeably different
Benjamin MooreFrozen in Time144824.73.4noticeably different
ValsparClassical Violet4001-4B202.7noticeably different
PPG PaintsChoo Choo1047-6192.9noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeBNC-20
Hex#8B7880
RGB139, 120, 128
HSL335°, 8%, 51%
LRV (light reflectance value)20.5 (estimated from the hex)
Lab L*, a*, b*52.4, 8.8, -1.6
UndertoneWarm Red
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Purple Rubiate (Behr BNC-20), published as #8B7880

North light (cool, indirect)
#7B6F7E
South light (warm, direct)
#9B8180

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Purple Rubiate (Behr BNC-20)?
Purple Rubiate has an LRV of 20.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Purple Rubiate is a deep color.
What is the closest match to Purple Rubiate in another brand?
Classical Violet (Valspar 4001-4B) from Valspar, at a deltaE of 2.7 (noticeably different).
Is Purple Rubiate warm or cool?
Behr lists Purple Rubiate as neutral, with a Warm Red undertone. Its Lab b* value is -1.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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