Virtuous Violet (Behr BIC-07)

Virtuous Violet Behr BIC-07#B7B0BF, LRV 44.9 (estimated)
Living room with walls painted Behr Virtuous Violet BIC-07 (simulated)
Living room, walls in Virtuous Violet

Illustrative room. Screen colors vary; test a sample before you paint.

Virtuous Violet (Behr BIC-07) is a medium, cool purple from Behr: LRV 44.9, so it reflects about 45 percent of the light that hits it.

Colors that go with Virtuous Violet

Four Behr colors picked for Virtuous Violet by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Virtuous Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsObi LilacSW 6556394.4noticeably different
Benjamin MooreSpring Violet2117-5042.91.8very close
ValsparLivid Violet4002-3C451.3very close
PPG PaintsCloudberry1174-4460.9indistinguishable

Lighter and darker in Behr

Color data

BrandBehr
Color codeBIC-07
Hex#B7B0BF
RGB183, 176, 191
HSL268°, 10%, 72%
LRV (light reflectance value)44.9 (estimated from the hex)
Lab L*, a*, b*72.8, 5.3, -6.7
UndertoneCool
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Virtuous Violet (Behr BIC-07), published as #B7B0BF

North light (cool, indirect)
#A5A6BD
South light (warm, direct)
#C9BABF

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Virtuous Violet (Behr BIC-07)?
Virtuous Violet has an LRV of 44.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Virtuous Violet is a medium color.
What is the closest match to Virtuous Violet in another brand?
Cloudberry (PPG 1174-4) from PPG Paints, at a deltaE of 0.9 (indistinguishable).
Is Virtuous Violet warm or cool?
Behr lists Virtuous Violet as cool, with a Cool undertone. Its Lab b* value is -6.7; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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