Bitter Chocolate (Behr 790B-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Bitter Chocolate (Behr 790B-7) is a very deep, neutral black from Behr: LRV 6.2, so it reflects about 6 percent of the light that hits it.
Colors that go with Bitter Chocolate
Three Behr colors picked for Bitter Chocolate by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Bitter Chocolate, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Cracked Pepper | SW 9580 | 5 | 2.7 | noticeably different |
| Benjamin Moore | Brownstone | CSP-240 | 8 | 0.7 | indistinguishable |
| Valspar | Brown Velvet | 1011-10 | 7 | 1.9 | very close |
| PPG Paints | Dark Granite | 1005-7 | 6 | 0.0 | indistinguishable |
Lighter and darker in Behr
The Behr black colors nearest to Bitter Chocolate (LRV 6.2 (estimated)) by LRV.
Darker than Bitter Chocolate
Color data
| Brand | Behr |
|---|---|
| Color code | 790B-7 |
| Hex | #4F443F |
| RGB | 79, 68, 63 |
| HSL | 19°, 11%, 28% |
| LRV (light reflectance value) | 6.2 (estimated from the hex) |
| Lab L*, a*, b* | 29.8, 3.7, 4.8 |
| Undertone | Warm |
| Temperature | neutral |
| Color family | Black |
Same paint, two kinds of light
Bitter Chocolate (Behr 790B-7), published as #4F443F
#413C3E
#5D4C3F
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Bitter Chocolate (Behr 790B-7)?
- Bitter Chocolate has an LRV of 6.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Bitter Chocolate is a very deep color.
- What is the closest match to Bitter Chocolate in another brand?
- Dark Granite (PPG 1005-7) from PPG Paints, at a deltaE of 0.0 (indistinguishable).
- Is Bitter Chocolate warm or cool?
- Behr lists Bitter Chocolate as neutral, with a Warm undertone. Its Lab b* value is 4.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.