Downy Fluff (Behr 740A-1)
Illustrative room. Screen colors vary; test a sample before you paint.
Downy Fluff (Behr 740A-1) is a very light, neutral white from Behr: LRV 81.9, so it reflects about 82 percent of the light that hits it.
Colors that go with Downy Fluff
Four Behr colors picked for Downy Fluff by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Downy Fluff, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Snowbound | SW 7004 | 83 | 0.5 | indistinguishable |
| Benjamin Moore | Vintage Taupe | 2110-70 | 82.4 | 1.0 | very close |
| Valspar | Bistro White | 7006-4 | 86 | 1.4 | very close |
| PPG Paints | Silver Feather | 1002-1 | 83 | 1.0 | very close |
Lighter and darker in Behr
The Behr white colors nearest to Downy Fluff (LRV 81.9 (estimated)) by LRV.
Lighter than Downy Fluff
Darker than Downy Fluff
Color data
| Brand | Behr |
|---|---|
| Color code | 740A-1 |
| Hex | #EDE9E4 |
| RGB | 237, 233, 228 |
| HSL | 33°, 20%, 91% |
| LRV (light reflectance value) | 81.9 (estimated from the hex) |
| Lab L*, a*, b* | 92.5, 0.5, 2.9 |
| Undertone | Neutral |
| Temperature | neutral |
| Color family | White |
Same paint, two kinds of light
Downy Fluff (Behr 740A-1), published as #EDE9E4
#DBDFE2
#FFF3E4
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Downy Fluff (Behr 740A-1)?
- Downy Fluff has an LRV of 81.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Downy Fluff is a very light color.
- What is the closest match to Downy Fluff in another brand?
- Snowbound (SW 7004) from Sherwin-Williams, at a deltaE of 0.5 (indistinguishable).
- Is Downy Fluff warm or cool?
- Behr lists Downy Fluff as neutral, with a Neutral undertone. Its Lab b* value is 2.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.