Amethyst Phlox (Behr 660F-5)
Illustrative room. Screen colors vary; test a sample before you paint.
Amethyst Phlox (Behr 660F-5) is a deep, cool purple from Behr: LRV 29.8, so it reflects about 30 percent of the light that hits it.
Colors that go with Amethyst Phlox
Four Behr colors picked for Amethyst Phlox by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Amethyst Phlox, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Berry Cream | SW 9075 | 28 | 3.1 | noticeably different |
| Benjamin Moore | Hazy Lilac | 2116-40 | 29.2 | 1.7 | very close |
| Valspar | Lucent Purple | 4002-4A | 29 | 2.2 | very close |
| PPG Paints | Purple Surf | 1173-5 | 31 | 2.5 | noticeably different |
Lighter and darker in Behr
The Behr purple colors nearest to Amethyst Phlox (LRV 29.8 (estimated)) by LRV.
Lighter than Amethyst Phlox
Darker than Amethyst Phlox
Color data
| Brand | Behr |
|---|---|
| Color code | 660F-5 |
| Hex | #9B91A1 |
| RGB | 155, 145, 161 |
| HSL | 278°, 8%, 60% |
| LRV (light reflectance value) | 29.8 (estimated from the hex) |
| Lab L*, a*, b* | 61.5, 6.8, -7.1 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Amethyst Phlox (Behr 660F-5), published as #9B91A1
#8A889F
#AC9AA1
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Amethyst Phlox (Behr 660F-5)?
- Amethyst Phlox has an LRV of 29.8 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Amethyst Phlox is a deep color.
- What is the closest match to Amethyst Phlox in another brand?
- Hazy Lilac (BM 2116-40) from Benjamin Moore, at a deltaE of 1.7 (very close).
- Is Amethyst Phlox warm or cool?
- Behr lists Amethyst Phlox as cool, with a Cool undertone. Its Lab b* value is -7.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.