Ash Violet (Behr 640F-5)

Ash Violet Behr 640F-5#9695A4, LRV 30.7 (estimated)
Living room with walls painted Behr Ash Violet 640F-5 (simulated)
Living room, walls in Ash Violet

Illustrative room. Screen colors vary; test a sample before you paint.

Ash Violet (Behr 640F-5) is a deep, cool purple from Behr: LRV 30.7, so it reflects about 31 percent of the light that hits it.

Colors that go with Ash Violet

Four Behr colors picked for Ash Violet by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Ash Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsAsh VioletSW 6549343.6noticeably different
Benjamin MooreFaded VioletCSP-45529.22.7noticeably different
ValsparLucent Purple4002-4A292.6noticeably different
PPG PaintsCotton Flannel1171-5282.1very close

Lighter and darker in Behr

Color data

BrandBehr
Color code640F-5
Hex#9695A4
RGB150, 149, 164
HSL244°, 8%, 61%
LRV (light reflectance value)30.7 (estimated from the hex)
Lab L*, a*, b*62.2, 3.4, -7.7
UndertoneCool
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Ash Violet (Behr 640F-5), published as #9695A4

North light (cool, indirect)
#858CA2
South light (warm, direct)
#A89FA4

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Ash Violet (Behr 640F-5)?
Ash Violet has an LRV of 30.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Ash Violet is a deep color.
What is the closest match to Ash Violet in another brand?
Cotton Flannel (PPG 1171-5) from PPG Paints, at a deltaE of 2.1 (very close).
Is Ash Violet warm or cool?
Behr lists Ash Violet as cool, with a Cool undertone. Its Lab b* value is -7.7; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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