Blue Ocean (Behr 550B-7)

Blue Ocean Behr 550B-7#00729E, LRV 14.5 (estimated)
Living room with walls painted Behr Blue Ocean 550B-7 (simulated)
Living room, walls in Blue Ocean

Illustrative room. Screen colors vary; test a sample before you paint.

Blue Ocean (Behr 550B-7) is a very deep, cool blue from Behr: LRV 14.5, so it reflects about 15 percent of the light that hits it.

Colors that go with Blue Ocean

Four Behr colors picked for Blue Ocean by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Blue Ocean, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsDanubeSW 6803162.3noticeably different
Benjamin MooreLaguna Blue2059-3016.70.4indistinguishable
ValsparPacific Pleasure5009-10134.6noticeably different
PPG PaintsBlue Oasis1158-6142.7noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color code550B-7
Hex#00729E
RGB0, 114, 158
HSL197°, 100%, 31%
LRV (light reflectance value)14.5 (estimated from the hex)
Lab L*, a*, b*44.9, -10.6, -31.3
UndertoneCool Blue
Temperaturecool
Color familyBlue

Same paint, two kinds of light

Blue Ocean (Behr 550B-7), published as #00729E

North light (cool, indirect)
#00699C
South light (warm, direct)
#3A7B9F

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Blue Ocean (Behr 550B-7)?
Blue Ocean has an LRV of 14.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Blue Ocean is a very deep color.
What is the closest match to Blue Ocean in another brand?
Laguna Blue (BM 2059-30) from Benjamin Moore, at a deltaE of 0.4 (indistinguishable).
Is Blue Ocean warm or cool?
Behr lists Blue Ocean as cool, with a Cool Blue undertone. Its Lab b* value is -31.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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