Informal Ivory (Behr 330E-1)
Illustrative room. Screen colors vary; test a sample before you paint.
Informal Ivory (Behr 330E-1) is a very light, warm beige from Behr: LRV 80.4, so it reflects about 80 percent of the light that hits it.
Colors that go with Informal Ivory
Four Behr colors picked for Informal Ivory by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Informal Ivory, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Crème | SW 7556 | 82 | 1.2 | very close |
| Benjamin Moore | Cameo White | 915 | 77.9 | 0.5 | indistinguishable |
| Valspar | Frolic | 7003-12 | 80 | 0.4 | indistinguishable |
| PPG Paints | Rice Cake | 12-09 | 80 | 0.7 | indistinguishable |
Lighter and darker in Behr
The Behr beige colors nearest to Informal Ivory (LRV 80.4 (estimated)) by LRV.
Lighter than Informal Ivory
Darker than Informal Ivory
Color data
| Brand | Behr |
|---|---|
| Color code | 330E-1 |
| Hex | #F1E7D0 |
| RGB | 241, 231, 208 |
| HSL | 42°, 54%, 88% |
| LRV (light reflectance value) | 80.4 (estimated from the hex) |
| Lab L*, a*, b* | 91.9, -0.4, 12.4 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Informal Ivory (Behr 330E-1), published as #F1E7D0
#E0DDCE
#FFF1D0
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
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Common questions
- What is the LRV of Informal Ivory (Behr 330E-1)?
- Informal Ivory has an LRV of 80.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Informal Ivory is a very light color.
- What is the closest match to Informal Ivory in another brand?
- Frolic (Valspar 7003-12) from Valspar, at a deltaE of 0.4 (indistinguishable).
- Is Informal Ivory warm or cool?
- Behr lists Informal Ivory as warm, with a Warm Yellow undertone. Its Lab b* value is 12.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.