Root Beer (Behr 240F-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Root Beer (Behr 240F-7) is a very deep, warm brown from Behr: LRV 10.3, so it reflects about 10 percent of the light that hits it.
Colors that go with Root Beer
Three Behr colors picked for Root Beer by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Root Beer, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Brevity Brown | SW 6068 | 10 | 2.2 | very close |
| Benjamin Moore | Chocolate Truffle | 2096-20 | 10.7 | 0.5 | indistinguishable |
| Valspar | Cowboy Suede | 2011-6 | 11 | 2.8 | noticeably different |
| PPG Paints | Bigfoot | 1061-7 | 10 | 2.9 | noticeably different |
Lighter and darker in Behr
The Behr brown colors nearest to Root Beer (LRV 10.3 (estimated)) by LRV.
Lighter than Root Beer
Darker than Root Beer
Color data
| Brand | Behr |
|---|---|
| Color code | 240F-7 |
| Hex | #775240 |
| RGB | 119, 82, 64 |
| HSL | 20°, 30%, 36% |
| LRV (light reflectance value) | 10.3 (estimated from the hex) |
| Lab L*, a*, b* | 38.4, 13.1, 16.8 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Brown |
Same paint, two kinds of light
Root Beer (Behr 240F-7), published as #775240
#69493F
#855B3F
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Root Beer (Behr 240F-7)?
- Root Beer has an LRV of 10.3 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Root Beer is a very deep color.
- What is the closest match to Root Beer in another brand?
- Chocolate Truffle (BM 2096-20) from Benjamin Moore, at a deltaE of 0.5 (indistinguishable).
- Is Root Beer warm or cool?
- Behr lists Root Beer as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 16.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.