Marmalade (Behr 240B-4)
Illustrative room. Screen colors vary; test a sample before you paint.
Marmalade (Behr 240B-4) is a medium, warm orange from Behr: LRV 49.6, so it reflects about 50 percent of the light that hits it.
Colors that go with Marmalade
Four Behr colors picked for Marmalade by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Marmalade, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Tangerine | SW 6640 | 50 | 3.5 | noticeably different |
| Benjamin Moore | Butterfly Wings | 090 | 47.6 | 0.9 | indistinguishable |
| Valspar | Orange Nut | 2004-1C | 47 | 1.2 | very close |
| PPG Paints | Copper River | 1196-5 | 47 | 1.3 | very close |
Lighter and darker in Behr
The Behr orange colors nearest to Marmalade (LRV 49.6 (estimated)) by LRV.
Lighter than Marmalade
Darker than Marmalade
Color data
| Brand | Behr |
|---|---|
| Color code | 240B-4 |
| Hex | #FCA774 |
| RGB | 252, 167, 116 |
| HSL | 22°, 96%, 72% |
| LRV (light reflectance value) | 49.6 (estimated from the hex) |
| Lab L*, a*, b* | 75.8, 26.2, 39.1 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Orange |
Same paint, two kinds of light
Marmalade (Behr 240B-4), published as #FCA774
#ED9D73
#FFB173
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Marmalade (Behr 240B-4)?
- Marmalade has an LRV of 49.6 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Marmalade is a medium color.
- What is the closest match to Marmalade in another brand?
- Butterfly Wings (BM 090) from Benjamin Moore, at a deltaE of 0.9 (indistinguishable).
- Is Marmalade warm or cool?
- Behr lists Marmalade as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 39.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.